The benefits of TikTok for companies are multiple, it is only necessary to have a clear vision of what they are and what you must do to make it work.
The great growth of TikTok has made it one of the most interesting social networking platforms for businesses, since with it it is possible to reach new audiences. We are going to see the important benefits that TikTok has for companies and businesses, to find out if it is worth investing the time and money in it.
A huge and growing audience
A number of more than 800 million active users all over the planet makes it a network that many businesses must be on, yes or yes. In our country, the age range of the users is between 16 and 25 years old, so it is perfect if your niche is between teenagers and young adults.
We are facing a social network in which it is easier to create video content that goes viral and with which you can reach hundreds or thousands of potential customers.
The audience becomes international
With TikTok being used in more than 150 countries, viral videos made on the platform can reach the entire planet. If your business seeks to reach international markets, you are on a highly effective platform to connect with new audiences in other countries.
Video marketing is a priority
There is a trend towards video marketing and it seems that it is here to stay for a long time. It is a fact, proven in research, that most people like to see more videos from brands. TikTok is a great way to expand the reach of your video content. If you don’t already use it, you can use this platform to add the video to your own marketing strategy.
Connecting with the audience is easy
On TikTok it’s easy to promote your business and reach an audience with the hashtag challenge. You just have to choose a theme and then encourage the ads to create or recreate videos using the brand hashtag. This is how interactions with your company grow.
Is your target audience on TikTok?
Despite the fact that the audience on TikTok is huge, you should think about whether the people you are targeting are going to use it. Although it seems that it is a trend typical of Generation Z, many of the current successful social networks such as Instagram, were used at first by adolescents and young people, but later their audience diversified and there are millions of companies that also use it as a channel to your marketing actions. If you get on the bandwagon of this new platform, it is very possible that you will get ahead of your competition, before the platform itself can be saturated with other businesses.
What about influencer marketing?
In this section we could say that TikTok is in its infancy, but it can already be seen that many major brands work with influential people on this platform to broaden the scope of their actions. Let’s not forget that influencers have millions of followers and that it can be a great idea to start working with them.
Advertising and its potential on TikTok
There are several ad formats, including in-feed ads, which are similar to those on Instagram. In the same way, there are branded pop-up ads, which appear when you open the application, for example. Although advertising opens up a great potential for connecting with its large audience, it is also true that not all small and medium-sized companies can have a high budget to do it.
Originality in the contents
Among the main advantages of using TikTok is that you don’t have to create high-quality videos with professional recording and editing, you just have to use your mobile phone. If you are able to implement ideas that are fun and interesting, it can be your social network. It is worth mentioning that the content has to be original and to be effective it must match your brand or product.
TikTok and how it fits into your marketing strategy
Understanding your audience on TikTok is necessary and for this you have to know how it works and what it does, both the target audience and the competitors. To do this, you have to know what kind of content you should share and also compile a list of important hashtags for you to target with your videos and create some to use with your business.
Administration of all platforms
When many marketing channels are used, it is not always possible to keep an eye on all of them. Other accounts such as Instagram, for example, should not be neglected because you have started using TikTok. For this, you can use a schedule in such a way that you make sure that you publish content consistently and use the inbox to control incoming messages in different channels.
Reuse of content in different channels
If you are producing videos for other channels on your social networks, you will not specifically need to create new videos. You should look at the ways in which a video editing application can be used for the reuse of the videos that are created for Instagram, Facebook or LinkedIn and that are ideal for your TikTok account. It becomes very important to ensure that identical messages are transmitted on all channels.
Although it is true that TikTok can be an ideal site for happier content, it can cause confusion in the event that the language, images or brand is totally different if you are on another platform or visit your website.
TikTok can be very useful for the company
Although it takes some planning and isn’t suitable for all audiences, TikTok provides many benefits and opportunities for businesses looking to expand their marketing channels, so it’s a good idea to take advantage of the platform as it grows.